BIOCON COLORS

Category: Beverage and Cosmetics

  • Carmine, still “the King” of natural red colors.

    Carmine, still “the King” of natural red colors.

    Carmine has reigned the red zones of the color spectrum in food, beverage & cosmetics for many centuries. Carmine’s unique coloring characteristics made carmine a legendary red dye treasured by the ancient Mexicans and sold in the great Aztec marketplaces, where it attracted the attention of the Spanish conquistadors in the sixteenth century. Shipped to Europe, the dye created a sensation, producing the brightest, strongest red the world had ever seen. Carmine became one of the world’s most precious commodities after gold and silver. Spain’s cochineal monopoly was worth a fortune, this luminous luxury was a source of war and intrigue. But in Europe, few fully understood the nature of carmine. Was it made from plant or animal? Could it be stolen from Mexico and transplanted to their colonies? The quest to crack the cochineal enigma and break Spain’s monopoly lasted three hundred years.

    Nowadays despite continuous attempts to knock carmine of its throne, there is still no natural color that matches the unique combined characteristics of carmine. Currently Europe takes the highest share of carmine launches in food and drink launches with a red coloring ingredient. 64% of European food and drink launches that contain a type of red color contain carmine. The majority of the worlds’ carmine production now takes place in Peru.

    For those interested in learning more about the history of Carmine the book from Amy Butler “A perfect Red” comes highly recommended.

    For over 37 years BioconColors has been one of the world’s leading carmine producers. Are you interested in using Carmine in your application? Contact us

  • Color has become a key tactic to attract attention online

    Color has become a key tactic to attract attention online

    In the “Eat with your eyes ara” social media is a key information source for foodies and other people who want to be on the forefront of today’s trends. This has created a market for colorful food and drink that can “go viral.” Visual-focused media has made appearance all the more important for food and drink. Color is one of the easiest ways that food and drink can attract consumers’ attention online.

    Natural food colors can help to create social media-friendly food and drink that are photogenic and sought after by younger consumers. Social media sites like Instagram and Pinterest often feature pictures of unique, bizarre and visual food and drink – attributes that natural colors can help to deliver.

    Recipes, photos and videos of food and drink are focal points for social media posts and online content:

    23 Billion

    344 Million

    14,9 Million
    recipes and dining ideas are on Pinterest Instagram posts used the hashtag #food as of mid-June 2019 people were subscribed to BuzzFeed’s Tasty YouTube channel as of mid-June 2019

     

    The “Eat and Tweet” trend even created a market for apps like: FoodSpotting, Burpple,  EyeEm, Hipstamatic Foodie SnapPak, and SnapDish—are apps specifically dedicated to the logging and sharing of food.

    Social media marketing is still unchartered territory for many food and beverage brands. The use of bright or unexpected colors is common in confectionery, desserts, baked goods, snacks and beverages. More categories, especially savory food such as sauces, condiments and side dishes, can use natural colors to attract consumers’ attention online.